The Legend of Gevalia Coffee!

Although Gevalia is the best-loved coffee of Sweden for well over 100 years, it was introduced in the United States only as recently as 1983. Since then Gevalia Coffee has established itself as a top super-premium coffee brand and a virtual gold standard for the refreshing brew.
Producing a perfect cup of coffee involves combining different beans, roasting and grinding the beans in various ways, and tasting endless cups of coffee daily to develop a uniquely perfect coffee blend. And it is this painstaking effort at which Gevalia excels. Little wonder then that King Gustav of Sweden, on a sailing excursion in the Baltic, was lured into the port of Gavle by the inviting aroma of Gevalia.

Making that perfect cup.
There are those who believe that half the pleasure of a great cup of coffee comes from the ritual of making it. Regardless of the precise outcome, however, coffee purists will insist that if you want coffee done right, you must make it by hand, with a great deal of care and attention to detail. However, in this day and age, and, of course, all things being equal, one would prefer to have ones coffee with as little effort as possible. Delightfully today, technology allows us to have our gourmet Gevalia caf and drink it too, thanks to a breed of coffee makers right from the humble gravity-based one to the programmable one for the technologically savvy! And for the less fussy drinkers, there is a whole range of Gevalia coffee pots.

So, when you savour your next refreshing cup, spare a thought for that innovative Abyssinian goatherd Kaldi, whose thrill after tasting some berries which his goats had consumed, continues to be shared by a whole humanity of coffee-drinkers.

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About the author:

Mike Yeager
Publisher
http://www.my-coffee-4me.com/


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The Coffee Book: Anatomy of an Industry from Crop to the Last Drop, Revised and Updated Edition Revised and updated, a compact guide to the beverage that keeps us running.

A freshly updated edition of the best introduction to one of the world's most popular products, The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of café society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry's major players, revealing how they have systematically reduced the quality of the bean and turned a much-loved product into a commodity and lifestyle accoutrement, ruining the lives of millions of farmers around the world in the process.

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