ESPRESSO! Starting and Running Your Own Specialty Coffee Business An A-to-Z guide to making it in your own specialty coffee business!
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else—learn how to:
- Get started in business for as little as $15,000
- Secure the optimum location
- Get the financing that best suits your goals
- Buy, use, and maintain equipment
- Find and deal with suppliers
- Market your espresso business with little or no capital
- Brew delicious, high-quality coffee drinks that keep customers coming back for more
- Hire and manage personnel
- And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
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